National
To prove how simple Hotels.com Rewards really is, Hotels.com used the fine print for something actually worth reading — instructions for a contest entry for a big prize.
“We thought it would be fun to make a TV spot that actually encourages consumers to use their DVRs,” Dan Donovan, vice president, executive creative director at CP+B explained to Adweek. “Specifically to use them to rewind and pause the ad so that they can discover a clue that will reward one lucky viewer for their engagement with a really amazing prize. Hotels.com is always looking for ways to breakthrough in all mediums and this ad is doing that for them in a unique way.”
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